LoyalEdge
Automated Retention Engine & Customer Rewards Architecture
Automated retention and customer rewards architecture with visual campaign builder and Apple/Google Wallet pass widgets.
The User & Business Bottleneck
E-commerce merchants had difficulty configuring dynamic multi-tier loyalty campaigns without hiring engineering agencies to build custom tracking logic.
Human Ergonomics & Frontend Craft
Designed a visual campaign builder and modular rule creator with instant ROI simulation and white-label consumer mobile pass widgets.
Core Capabilities & UX Innovations
Screen-by-Screen Architecture & Mockups
Detailed walkthrough of all shipped product screens, mobile user flows, and design system components for LoyalEdge. Click any screen to view in full resolution.
Merchant Campaign Control Center
Real-time dashboard tracking repeat purchase frequency and customer redemption rates.
Tiered Reward Rule Builder
Drag-and-drop rule engine configuring milestone rewards, point multipliers, and VIP perks.
Digital Wallet Pass Simulator
Real-time visual preview of Apple and Google Wallet passes customized with brand tokens.
Customer Lifetime Value Analytics
Predictive cohort analysis measuring merchant return on investment across multiple stores.
Retail Commerce & Pass Ecosystem
Modern consumer brand architecture optimized for mobile wallets and retention.